GenuineGuest.com
Certified Guest RatingsGenuineGuest.com certified guest ratings are issued to hotels who participate in our online guest satisfaction survey systems. These ratings are guaranteed statistically accurate scores representing the opinions of genuine guests only. We know that customers now rely on unedited, real reviews to make informed purchasing decisions. But why let these sites, which have varying degrees of credibility, inform your customers without your input? |
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Real People, Real Reviews.
As so much importance is placed on guest satisfaction there can be a temptation to manipulate rating scores in order to achieve more favourable results than are returned by actual guest experiences. This might be so hotel managements can 'look better', reach specified bonus targets or gain extra business from an enhanced rating on a peer-review site such as Trip Advisor.
That is why CST International, who has been monitoring guest satisfaction since 1994, built into our guest survey systems a rigorous system of forensic checks to guarantee the integrity of its ratings. They encompass a wide range of measures which are correlated to determine the likelihood of 'non-guest-completions' having occurred on a significant scale.
| Paddy Hayes, Founder & CEO of CST International tells us more about GenuineGuest.com, certified guest ratings. |
GenuineGuest.com ratings are based on four principal validation checks._
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We control the survey invitations to ensure that only the opinions of genuine guests are included in the ratings. |
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We ensure that enough surveys are completed to be statistically robust. |
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We measure the returns to ensure that the surveys are representative of the overall guest population. |
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We forensically analyze and review responses and comments to ensure data is authentic and accurate. |
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You can take back control and engage your customers on your hotel website by integrating genuineguest.com ratings and reviews. Your customers can rely on our satisfaction ratings to give them an accurate reflection of your guests’ experience.
Add Genuineguest.com certification logo to your booking website, keep customers on your hotel website and watch conversion rates for bookings soar.